Privacy Policy

1. Who We Are

LotIQ is a product of Strength 9 Ltd, a company registered in England and Wales. We provide a pricing intelligence and market analysis platform for UK resellers. For any privacy-related queries, contact us at [email protected].

2. What Data We Collect

• •Account data: Email address and hashed password when you register.
• •Usage data: Search queries, settings preferences, and feature usage to improve the service.
• •Payment data: Processed by Stripe. We never see or store your full card number.
• •Business data: Purchase logs, watchlist items, overhead settings, and supplier data you enter.

3. How We Use Your Data

We use your data to provide and improve the LotIQ service. This includes processing your search queries to return pricing data, calculating margins based on your overhead settings, and personalising your experience. We do not sell your data to third parties.

4. Data Storage and Security

Your data is stored on servers in the EU/UK region. We use industry-standard encryption for data in transit (TLS) and at rest. Passwords are hashed using bcrypt and never stored in plaintext. Access to production data is restricted to authorised personnel only.

5. Third-Party Services

• •Stripe: Payment processing. See Stripe's privacy policy.
• •Anthropic: AI-powered search. Search queries are sent to Anthropic's Claude API. See Anthropic's privacy policy.
• •DigitalOcean: Infrastructure hosting. Data stored in EU/UK regions.

6. Your Rights (UK GDPR)

Under the UK General Data Protection Regulation, you have the right to:

• •Access the personal data we hold about you
• •Request correction of inaccurate data
• •Request deletion of your data
• •Export your data in a portable format
• •Object to processing of your data

To exercise any of these rights, email [email protected]. We will respond within 30 days.

7. Cookies

We use a single essential cookie to maintain your login session. We do not use tracking cookies, advertising cookies, or third-party analytics cookies. No cookie consent banner is required as our cookie use is strictly necessary for the service to function.

8. Data Retention

We retain your data for as long as your account is active. If you cancel your subscription, we retain your data for 30 days before permanent deletion. You can request immediate deletion at any time by contacting us.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by email or by posting a notice on the platform. Your continued use of the service after changes are posted constitutes acceptance of the updated policy.